{"title":"Rise Fishing Co.","description":"\u003cp\u003e\u003cstrong\u003eRise Fishing Co.\u003c\/strong\u003e creates premium fly fishing gear designed for anglers who value performance, durability, and modern craftsmanship on the water. From fast-action fly rods to technical accessories and apparel, the brand focuses on delivering dependable equipment for trout streams, freshwater rivers, and destination fishing adventures across Virginia and beyond. Popular with both experienced fly fishermen and newcomers around Charlottesville, Rise Fishing Co. combines innovative design with a passion for the fly fishing lifestyle.\u003c\/p\u003e","products":[{"product_id":"level-series","title":"Rise Fishing Level Series Saltwater Fly Rod","description":"\u003cp\u003eThe \u003cstrong\u003eRise Fishing Level Series Saltwater Fly Rod\u003c\/strong\u003e is a pro-endorsed rod offering the ultimate choice for species globally. Hunt for bonefish, drift for trout, or hit the beaches for stripers with these fast-action, durable fly rods. Their 4 piece travel design makes them perfect for any angling destination. Level Series Fly Rods feature a mesmerizing blue burled wood that blends perfectly with the blank. It's more than just a tool; it's a masterpiece that will make a splash on the water.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Accurate Casting:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePrecision-engineered action for pinpoint accuracy on every cast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFish all day without fatigue, perfect for extended fishing trips\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Performance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSeamlessly transition from freshwater to saltwater fishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Construction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBuilt to withstand the rigors of both freshwater and saltwater environments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Components:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHigh-quality guides and reel seats for reliable performance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RISE","offers":[{"title":"5WT \/ 9'","offer_id":51301502517532,"sku":"679260","price":550.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/0384\/7452\/files\/Level-5_a477fe92-4309-4a6a-a61f-b019be74e036.webp?v=1756908068"},{"product_id":"river-series","title":"Rise Fishing River Series Fly Rod","description":"\u003cp\u003eWhether you're targeting trout in mountain streams, bass in rivers, or panfish in lakes, the \u003cstrong\u003eRise River Series\u003c\/strong\u003e fast action fly rods provide the versatility and performance you need. The fast action taper excels at:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-distance casting\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor reaching rising trout in open water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise presentations\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein tight quarters and technical water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick hook sets\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor aggressive strikes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFighting power\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto land trophy fish with confidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTechnical Specifications\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFast action for maximum casting distance and accuracy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e9 feet - the ideal all-around length for versatile fishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e4-piece design for easy transport and travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePremium protective rod tube for safe storage and transport\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RISE","offers":[{"title":"5WT \/ 9'","offer_id":51301502779676,"sku":"471941","price":800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/0384\/7452\/files\/RiseFishingRiverSeries.png?v=1756908072"},{"product_id":"cutting-board","title":"Rise Fishing Cutting Board","description":"\u003cp\u003eGet ready to make a splash in the kitchen with Ocean Life Cutting Boards – it's go big or go home, or better yet, stay home and whip up a feast! Slice and dice on these finely etched carving boards adorned with striking engravings of bluefin tuna, octopus, bass, lobster and sailfish ~ perfect for any seafood lover or angler enthusiast. Crafted from all-natural acacia wood, these serving boards are a must-have addition to your kitchen or outdoor dining setup. Whether you're hosting a seafood feast indoors or enjoying a barbecue in the backyard, these acacia wooden chopping boards will elevate your culinary experience to new depths. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTo ensure durability, each cutting board is rubbed with food-safe bee's wax or mineral oil. Remember to hand wash with soap and water. We recommend applying food-safe mineral oil or bee's wax every few months to help season the wood. Please note that wood is a natural material, so slight color variations of the wood and the image may occur and may be lighter or darker than the product photos. Excessive carving over the engraved image may cause the etching to fade.\u003cbr\u003e\u003cbr\u003eDimensions:\u003cbr\u003eStraight Small - 8\" x 11\" with juice groove\u003cbr\u003eStraight Medium - 10\" x 14\" with juice groove\u003cbr\u003eStraight Large - 12\" x 16\" with juice groove\u003c\/p\u003e","brand":"RISE","offers":[{"title":"SM \/ RAINBOW","offer_id":51607658234140,"sku":"216160","price":32.0,"currency_code":"USD","in_stock":false},{"title":"MED \/ RAINBOW","offer_id":51607658266908,"sku":"063650","price":45.0,"currency_code":"USD","in_stock":true},{"title":"LRG \/ RAINBOW","offer_id":51607658299676,"sku":"653916","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/0384\/7452\/files\/IMG_1406_1e204356-abba-4262-932a-636be97f6ac8.jpg?v=1756908468"},{"product_id":"black-tan","title":"Rise Fishing Black and Tan Trout Series Fly Rod","description":"\u003cp\u003eThe \u003cstrong\u003eRise Fishing Black and Tan Trout Series Fly Rod \u003c\/strong\u003eis a versatile all-purpose fly rod designed to balance classic aesthetics with modern freshwater performance. Built with lightweight graphite construction and a medium-fast action, they offer the finesse needed for delicate dry-fly presentations while still providing enough backbone for nymphs, streamers, and larger trout. Whether you’re just starting out or looking for a dependable everyday trout rod, this series delivers premium feel and versatility at an approachable price point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium-fast action balances casting accuracy, feel, and fish-fighting power\u003c\/li\u003e\n\u003cli\u003eLightweight graphite construction reduces fatigue during long days on the water\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple weights and lengths for streams, rivers, lakes, and light saltwater use\u003c\/li\u003e\n\u003cli\u003eFour-piece design packs down easily for travel and destination fishing\u003c\/li\u003e\n\u003cli\u003eDelicate enough for dry flies while maintaining power for streamers and nymph rigs\u003c\/li\u003e\n\u003cli\u003eIncludes protective divided rod tube for secure storage and transport\u003c\/li\u003e\n\u003cli\u003eClassic black blank with tan wraps delivers timeless fly-fishing aesthetics \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RISE","offers":[{"title":"2WT \/ 6'6","offer_id":52132949229852,"sku":"249310","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/0384\/7452\/files\/RiseFishingBlackandTan3.png?v=1778939073"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/0384\/7452\/collections\/RiseFishingCo_Banner.webp?v=1779147757","url":"https:\/\/albemarleangler.com\/collections\/rise-fishing-co.oembed","provider":"Albemarle Angler","version":"1.0","type":"link"}